Alcoa expects to triple its automotive aluminum sales by 2015

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April 16, 2013 - 10:42 am ET -- UPDATED: 4/16/13 12:12 pm ET - adds link to Q&A

LONDON (Reuters) -- Alcoa expects to more than triple its sales of aluminum sheet to automakers by 2015 as they reduce car weight by substituting it for steel in car bodies, an Alcoa executive said.

Revenue from auto sheet -- mainly used in car bodies -- is expected to surge to $580 million by 2015 from $160 million last year, Randall Scheps, global automotive marketing director, said in a telephone interview.

(Click here for Scheps' Q&A with Automotive News that appeared in the April 15 edition.)

"It is moving from the very expensive, luxury vehicles into the mass market vehicles. That's what so exciting about what's going to happen in the next two or three years," Scheps said.

Car makers are being forced to cut weights of cars to meet tough emission standards. Aluminum is a third of the weight of conventional steel but more expensive.

The steel and aluminum industries are in a high-visibility battle to supply auto companies, with many car makers using advanced high-strength steel because of its lower costs.

Last week, Alcoa's Pittsburgh-based competitor U.S. Steel Corp. CEO John Surma touted new types of lightweight steel during a speech to auto journalists in in Detroit.

Aluminum has already made inroads in the auto market through extensive use in engine blocks, heat exchangers, transmissions and wheels but still has scant presence in doors, bonnets and wings.

The exception has been in top-end vehicles such as Audi, Jaguar and Range Rover, which have used aluminum in bodies and been able to absorb the higher costs.

The use of aluminum auto sheet for bodies in North America is expected to quadruple to 420,000 tons by 2015, and aluminum used elsewhere in cars to grow by 15 percent to 2.66 million tons, Alcoa said.

"Out to 2015, those programs and vehicles are already designed ... those decisions are already made. It's as close to reality as a projection can be," Scheps said.

Ford pickup

Scheps declined to name automakers that are boosting use of aluminum in mass-market autos due to confidentiality agreements.

But last year, The Wall Street Journal reported that Ford Motor Co. is exploring wider use of aluminum on its next-generation F-150 pickup to trim 700 pounds, boost fuel economy and meet tougher federal fuel-economy rules.

New technologies have helped aluminum adapt to the demands of speedy assembly lines, so that it can move to mass market autos.

Alcoa's new 951 bonding technology is a pre-treatment that enables car makers to use adhesives in high-volume applications instead of labor-intensive mechanical fasteners and welds.

That 951 technology in being incorporated into a $300 million automotive expansion at Alcoa's Iowa plant and will be used in a sheet rolling automotive facility at the group's new joint-venture Maaden smelter in Saudi Arabia, Scheps said.

Aluminum use in autos in China will be driven at first by European joint ventures, said Scheps, who is also chairman of the Aluminum Association's Transportation Group.

"It's very early days in China. We certainly see the German OEMs very interested in making the shift in their Chinese operations, but for the local Chinese OEMs it is a little early."

While some analysts have questioned whether Alcoa should continue to run a downstream business, Scheps said the commitment was still strong to produce manufactured components, not just primary metal.

"Our chairman has made it very clear that we are committed to an integrated company and that there's value in the 'Alcoa advantage' where the primary and the downstream businesses are connected."

Automotive News staff contributed to this report.

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