Project Sammaan: Tackling the Urban Sanitation Crisis
Case Study
Project Sammaan spawned from the success of Quicksand's human-centered research initiative, the Potty Project, and was made possible by further funding from The Bill & Melinda Gates Foundation. The objective is to holistically rethink the current community sanitation ecosystem in India's urban slums.

BACKGROUND
The Bill & Melinda Gates Foundation is one of the largest private foundations in the world, founded by Microsoft founder Bill Gates and his wife Melinda. It was launched in 2000 and is said to be the largest transparently operated private foundation in the world.
The Foundation's Water, Sanitation & Hygiene program focuses on developing innovative approaches and technologies that can lead to radical and sustainable improvements in sanitation in the developing world. Accomplishing this requires understanding issues across the entire sanitation service chain, including waste containment (toilets), emptying (of pits and septic tanks), transportation (to sewage treatment facilities), waste treatment, and disposal/reuse.
The sanitation crisis in India provides considerable opportunities for experimenting with, and implementing, new and innovative approaches to the sanitation space. Nearly 630 million Indians are forced to open-defecate each day due to a lack of adequate sanitation options, resulting in the loss of hundreds of thousands of lives to water-borne illnesses, and billions of dollars in productivity. Additionally, women and children are put at considerable risk of violent assault when venturing into open spaces for their sanitation needs.
Project Sammaan is a holistic re-imagining of sanitation facilities for urban slums that pairs user input with innovation to provide a utility people want to use. The design and processes adjustments integral to Sammaan stem from human-centered design research conducted during the Potty Project, a year-long analysis of sanitation habits in India's urban slums. Findings on adjustments needed to aspects of community sanitation facilities and habits, such as business models, building layout and design, and communications interventions, were incorporated into Project Sammaan. These will ensure that the facility is both functional and a valued commodity in the communities they serve.
The project was born out of research Quicksand undertook as part of the Potty Project, an in-depth design research study focused on understanding three things:
- The end-user experience at community toilet facilities within urban slums in India
- End-user perceptions, attitudes, and mental models around sanitation and hygiene
- The “supply side" aspects of community sanitation in slums including things such as pricing, operations & maintenance, caretaking, and business models.
The Project Sammaan interventions will be tested at scale in over 100 facilities across two cities in eastern India, with the intention of expanding to other cities throughout South Asia once the interventions are validated. An open-source toolkit is one of the key project deliverables, and will allow for easier replication for other practitioners in the sector seeking to address this issue.
CHALLENGE
Improving the community sanitation ecosystem in India's urban slums to address the systemic dysfunctions that lead to dysfunctional facilities, and corresponding disuse by community members, while increasing the adoption rates for such facilities and, in turn, reducing instances of open-defecation is an extremely complicated task.
Existing models fail due not only to the lack of long-term sustainability in the operations and maintenance practices, but also because of a user perception of toilet facilities as "zones of filth" and, correspondingly, defecating in the open as a safe, viable, and preferred alternative. This disparity between epidemiological fact and conventional wisdom requires an approach that is not just "more" but "better"; simply providing toilets is a half-measure that is doomed to fail.
Addressing this requires the active participation of all parties involved in the eco-system:
- Governments: buy-in at the national and state level is needed to ensure alternative, sustainable sanitation models are considered, and valued; participation at the city/local level will not only allow the facilities to be constructed, but help to keep them operational in the long-term.
- Practitioners: making significant improvements to the existing sanitation eco-system requires a holistic approach; simply addressing one part of the problem is insufficient.
- End-users: the communities need to understand the value in sanitation facilities and use them accordingly.
The challenge is to mobilize all parties so that future implementation of sanitation projects across India can be more effective and sustainable while ensuring adoption rates amongst the host communities and, consequently, reducing the instances of open-defecation and the resultant health risks associated with such.
QUICKSAND'S ROLE
The project was born out of the year-long ethnographic research study (Potty Project) that Quicksand conducted to gain an all-encompassing understanding of the shortcomings and failures of community sanitation in India's urban slums. As such, Quicksand is the lead grantee of the initiative, responsible for overall project management and all levels of government interaction, and anchors the hardware workstream.
Hardware for Project Sammaan essentially means the facility infrastructure itself, though there are multiple experts contributing to the overall design: an architectural firm to develop the site-specific blueprints for all facilities, sewerage management experts to develop innovative last-mile treatment solutions, government officials responsible for allocating budgets and land while also providing necessary project approvals along the way, an interface management team for record-keeping and capacity-building exercises with the government partners, engineers to prepare sites and review drawings, and a communications firm to develop and implement the facility brand.
Additionally, Quicksand applies user-centered design principles to ensure that the end-beneficiaries' inputs are taken into consideration so that the various interventions are in line with user needs and to ensure that the facilities are not only used, but valued as well.
In May 2011, the Jameel Poverty Action Lab (J-PAL), a Project Sammaan stakeholder, conducted a Rapid Assessment of the sanitation facilities throughout slums in Bhubaneswar. This study covered such issues as: How many people were currently using shared sanitation facilities? What was the state of those facilities? Who managed them? Who cleaned them? How often people did people resort to Open Defecation (OD)?
This rapid assessment survey found that two-thirds of the individuals questioned lacked an in-house toilet, and that nearly one-in-five identified open fields or plots as the primary place for their defecation needs. These households practicing open-defecation reported worse smells, lower levels of cleanliness, longer queuing times, shorter opening hours, and, ironically enough, lower fees at the community toilet that serves their household. Additionally, surveyors also checked toilets directly and found those serving respondents whose households practice open-defecation have more crowding, a lower proportion of operational toilet booths, and are less likely to have water and electricity. This analysis indicates a correlation, or general relationship, between poor or inadequate toilet characteristics and a greater incidence of OD practice.
When comparing households practicing any OD versus those who did not practice any, there are statistically significant differences in terms of the functional sanitation facilities they have access to, as well as water and electricity availability. In Community Toilet-using communities, the presence or absence of an operational toilet and water was significantly correlated with the communities practicing open-defecation (i.e., in communities where the Community Toilets are more 'functional', less households practice open-defecation).
Quicksand works closely with the government to achieve the project objectives, in an attempt to tie in Project Sammaan's innovation efforts with the government's existing plans for urban slum improvement.
Most city governments in India are seriously looking into slum improvement through various programs ranging from the Rajiv Awas Yojana to preparing City Sanitation Plans under the National Urban Sanitation Policy announced by the Ministry of Urban Development, Government of India. The project thus seeks to innovate within the framework and constraints of the government's urban policy and planning processes. While this poses several challenges for the project's innovation mandates, it also ensures that the facilities that are built are more sustainable and do not become only 'models' of innovation, but truly usable spaces that enhance the quality of life of its beneficiaries.
By working through government-issued tenders that go through a detailed process of scrutiny and approval by government engineering departments, Quicksand also seeks to use Project Sammaan as a platform to build a model that enables adapting these innovations in other cities within pre-existing systems and policies of urban sanitation improvement. The budgets for the toilet facilities are primarily from government funds already set aside to build toilet facilities, with supplementary financial support from The Bill & Melinda Gates Foundation, thus also making it a more sustainable financial model for scale.
In the process of working with city officials, the project would be successful if it can also influence planning processes and build an appetite for innovation, while also sensitising government officials to respond to the real needs of end-beneficiaries while planning city improvement projects.
HARDWARE
The primary purpose of Project Sammaan is to provide functional, appealing and sustainable toilet facilities for the communities that the 100 odd facilities will cater to. Through the provision of these facilities, the project seeks to reduce the number of people who have no option but to defecate in the open, by providing them a viable alternative that reduces the health hazard caused by OD, both to those practising OD as well as the larger community. Specific aspects within the facilities like provision of adequate water, along with waste disposal mechanisms including menstrual waste incinerators are also aimed at enabling and maintaining a clean and hygienic environment within the toilet facilities.
Waste management systems have also been designed innovatively to reduce the huge public health hazard caused due to sewage effluents being incorrectly disposed of and affecting the groundwater table. About 10% of the toilet facilities will also receive a complete system for decentralised wastewater treatment, thus creating a viable and scalable model for such systems, especially in the light of rapid urbanization and ever-growing cities that often have insufficient sewerage network connectivity.
Architectural designs are also being delivered in formats (including detailed architectural drawings, Bill of Quantities, rate estimates and working drawings for all aspects of the hardware design) that fit within the government tender process, making these more amenable to be incorporated into the city's existing processes and potentially be scaled to other cities.
SOFTWARE
Project Sammaan also seeks to create viable and sustainable operating systems and business models for the toilet facilities thus ensuring that the toilets remain in a functional and hygienic state over the long term as well. The reason why most toilets fall into a state of disrepair and filth, is because there is often no viable business model for the operators and simultaneously the user fee structure does not take into account challenges of the users. By creating more robust business models, Project Sammaan seeks to make the operations of these toilet facilities viable in the long-term for both private entities as well as community management groups. With toilet facilities that are profitable, they will get maintained and managed well, creating enough value for the communities to pay consistently and for open defecators to start using these toilets.
Project Sammaan also seeks to generate creative revenue models for the operators through retail and advertising spaces that can be rent out within the facilities, thus creating additional revenue generation opportunities that can be reinvested back into the maintenance of the facilities. In addition to this, through household level activities, the project also seeks to build demand amongst users and educate them about both the need to stop OD as well as to build ownership for the facilities to ensure that they are maintained well. There are also various types of payment models that will be developed, to facilitate and account for vagaries in income and make it easier for users to pay the fee for a well-maintained and functioning toilet facility.
COMMUNICATION DESIGN
In addition to building functioning and well-maintained toilet facilities, a critical aspect of Project Sammaan is to build awareness of the health hazards of OD and educate communities about right defecation and hygiene practices. Through a detailed communication strategy that involves engaging with individuals within the target households, the project seeks to change perceptions and encourage new behaviours. In addition to this, a professional branding effort at the toilet facilities will remove the perception of toilets as 'zones of filth' and create pride and ownership amongst the communities.Detailed messaging strategies within the facilities will also consistently drive home the message of appropriate sanitation behaviour through accessible and easy-to-understand signs, while also ensuring that users are learning and understanding how they should use the facilities to ensure proper maintenance.
Visualisations of Proposed Design
OUTCOMES
The project is a long-term engagement and the tangible outcomes have happened, and will continue to happen, in-progress as the initiative works towards the December 2016 termination date. From a purely infrastructure perspective, the 100+ facilities will more than double the shared toilet infrastructure in the two cities combined, servicing more than 60,000 end-users. The learnings throughout the experience will be catalogued and shared in a project toolkit to help direct the efforts of other organizations looking to replicate the Sammaan experience in cities across South Asia, and beyond.
[A] big win for the project was, the waste treatment solution. Initially the plan was for the city to connect [the Sammaan facilities] to the [city's] sewer network. But, unsurprisingly, the sewer network is not as developed as the city wants it to be. And the fact that they actually accepted these on-site solutions, the DEWATS process that Quicksand was able to come up with, I think that's an important win, because it gives you the confidence that, look, there's an acceptable [alternative] to a sewer, and it's something that is accepted not just by an NGO but it's accepted by the city. They were willing to attach these DEWATS solutions to their public and community toilets, and the fact they were a little bit flexible and not thinking only in terms of sewer-based solution, I think it's an important win for the project.
Radu Ban, Program Officer
The Bill & Melinda Gates Foundation

