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Largest global advertisers in 2014, by ad spending (in billion U.S. dollars)

 Spending in billion U.S. dollars
Procter & Gamble Co. 10.13
Unilever 7.39
L'Oréal 5.26
Coca-Cola Co. 3.28
Toyota Motor Corp. 3.19
Volkswagen 3.17
Nestlé 2.93
General Motors Co. 2.85
Mars Inc. 2.57
McDonald's Corp 2.49
Showing entries 1 to 10 (25 entries in total)
Created with Highcharts 3.0.10Spending in billion U.S. dollars10.137.395.263.283.193.172.932.852.572.492.452.432.352.182.182.072.061.981.981.951.911.771.741.721.65
Procter & Gamble Co.UnileverL'OréalCoca-Cola Co.Toyota Motor Corp.VolkswagenNestléGeneral Motors Co.Mars Inc.McDonald's CorpReckitt BecnckiserNaspersSony Corp.AT&TNissan Motor Co.Johnson & JohnsonPepsiCoPfizerFord Motor Co.Fiat (Chrysler Group)Samsung Electronics Co.Yum BrandsMondelez InternationalComcast Corp.Deutsche Telekom (T-Mobile)
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Additional Information:
Advertising Age; Kantar Media; measured media only  
Sources:
Advertising Age; Kantar Media
Reading support

This graph shows the amount spent on advertising by the 25 largest advertisers worldwide in 2014. Volkswagen spent over three billion dollars in the measured period.

Supplementary notes

Figures have been rounded.
See the report's methodology here.

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