In its most recent study, Pyramid Research estimated that mobile penetration in Nicaragua will grow from 53.9% in 2010 to over 80% in 2015.
Pyramid also expects the market to grow at a compound annual growth rate of 6.5% over the next five years to advance from $478 million for 2010 to $655 million in 2015, well ahead of the 3.7% average expected for Latin America, notes Jose Magana, Senior Analyst at Pyramid Research.
"In Central America, the growth rate in Nicaragua will be the fastest of all countries due to its still-early stage of penetration in mobile services and our expectation for growth even in the fixed sector," he says.
Mobile penetration in Nicaragua will close at 53.9 percent in 2010, the lowest in Central America. "The low competitiveness of the market, with just two mobile operators, paired with the lowest income in the region curbs the adoption of services," Magana explains. "There is still a large percentage of the population underserved; by the same token, experiences in Africa with mobile payments and health initiatives prove that there are opportunities for operators if services targeting the bottom of the pyramid succeed," he adds.
"We forecast that mobile penetration will reach 82 percent by 2015, driven by expansion of prepaid subscriptions and urban mobile broadband connections," says Magana. Prepaid subscriptions account for 94 percent of total mobile connections, in line with Nicaragua's Central American neighbors.
Source: PR Newswire
More on this topic
September 2010
The Costa Rican telco market will grow by up to 136% over the next five years as a result of its opening up to new companies.
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December 2010
Pyramid Research predicts that Digicel will reach 21.3% of the mobile market and Claro 11.7% in 2015.
The research firm expects the market to continue growing hand in hand with increased demand for data services, but it is close to saturation point, with a penetration of 137% in late 2010.
September 2009
The telecommunications market in Guatemala will grow at a compound rate of 5% over the next 5 years, reaching $2.800 million in 2014.
Revenues for this market were $1.9 billion in 2009, out of which 62% was generated by the mobile segment, according to a recent study by Pyramid Research.
April 2009
A study predicts that 3G will cover 30% of the Honduran telecommunications market by 2014.
A study by Pyramid Research, published by TMCnet.com, examined the current state of the 3G sector and found it covers only 2% of the telecommunications market in Honduras in 2009 and makes a 5-year projection predicting a growth of 5%.
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