Multi-grain amaranth bar is targeted towards men and women concerned for their physical wellbeing, and who seek healthy products without having to sacrifice flavor

Bimbo presents the new Multi-Grain Amaranth Bar, which apart from being nutritious is delicious

The bar contains grains such as wheat, oats, sunflower seeds and amaranth.

Mexico City, January 12, 2006- Bimbo, leading brand in healthy products, announced the launching of its Multi-Grain Amaranth Bar, which besides having all the benefits provided by amaranth, contains wheat, oats, and sunflower seeds that enhance its nutritional attributes. With this launching, Bimbo continues its consolidation as a innovative brand and leader in the bars market.

José Manuel González, Bimbo Marketing Director, stated: “changes in eating habits have led consumers to seek healthy products that adapt to their pace in life”. He went on to add: “also, multi-grain amaranth bar is targeted towards men and women concerned for their physical wellbeing, and who seek healthy products without having to sacrifice flavor”.

Amaranth is high in proteins, which are necessary nutrients for the building and maintenance of our body.

The new multi-grain amaranth bar is an excellent source of many vitamins and minerals such as: complex B vitamins, vitamin A, vitamin E, iron, and zinc.

Each package contains 2 bars and will be sold in individual packages and in 6-piece boxes. In their individual presentation the bars will sell for $3 Mexican Pesos.

The launching was nation-wide on January 2^nd under the slogan: ”Multi-Grain Amaranth Bar, the perfect balance between health and nutrition”.

As advertising support material there will be posters, premises, danglers, display strips and a TV spot. The creative concept was developed by the FCB advertising agency.