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    Affinity Groups

    Hal Marcus Nov 11, 2009

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            Affinity Groups

            History
            Cyted by
            Hal Marcus on Dec 20, 2010

            Good discussion of background.

            The concept of 'affinity groups has a long history. They developed as an
            organising structure during the Spanish Civil war and have been used with
            amazing success over the last thirty years of feminist, anti-nuclear,
            environmental and social justice movements around the world.

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            Affinity and Networking Groups

            NYT
            Cyted by
            Hal Marcus on Dec 13, 2010

            Good definition!

            Affinity groups, also called
            networking groups, provide forums for employees to gather socially and
            share ideas outside of their particular business units.

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            Affinity groups: an introduction | libcom.org

            Cyted by
            Hal Marcus on Nov 11, 2009

            Affinity groups challenge top-down decision-making and organising, and empower those involved to take creative direct action. Affinity groups allow people to "be" the action they want to see by giving complete freedom and decision-making power to the affinity group. Affinity groups by nature are decentralised and non-hierarchical, two important principles of anarchist organising and action. The affinity group model was first used by anarchists in Spain in the late 19th and early 20th century, and was re-introduced to radical direct action by anti-nuclear activists during the 1970s, who used decentralised non-violent direct action to blockade roads, occupy spaces and disrupt "business as usual" for the nuclear and war makers of the US. Affinity groups have a long and interesting past, owing much to the anarchists and workers of Spain and the anarchists and radicals today who use affinity groups, non-hierarchical structures, and consensus decision making in direct action and organising.

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            Affinity Group Meetings | NTEN: The Nonprofit Technology Network

            Cyted by
            Hal Marcus on Nov 11, 2009

            What is an Affinity Group?

            By our definition, it's a group of people with a common interest or identity. An Affinity Group could be for nonprofit webmasters, people who work in hunger and homelessness, or people who are interested in blogging. NTEN hosts many Affinity Groups online and the in-person meetups are based on but not limited to our online Affinity Groups.

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            The Potential of Affinity Marketing - iMediaConnection.com

            Cyted by
            Hal Marcus on Nov 11, 2009

            In turn, this affinity generates a halo effect that spreads to and covers the publisher or media brand. In some respects this affinity manifests itself as recognition or reward in the form of loyalty towards the publisher, in return for its creation of this community of interest. The reward is squarely monetized in terms of subscribers or viewers, which are obviously directly proportional to the advertising revenues generated.

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